Jayden KhooGet the system — US$49
Curiosity Before Pitch — the complete system

Getting the meeting was never the hard part.

You have sixty minutes, one shot, and no idea whether it ends in a signature or a polite "let us think about it." Curiosity Before Pitch is a complete system for what happens after you sit down — the book, plus every tool it teaches, ready to use.

Get the complete system — US$49 See inside the book
Jayden Khoo mid-conversation at a sales event Curiosity Before Pitch book cover

Most founders don't lose the deal at the close. They lose it three minutes in.

You switch from curious to convincing too early

— and the buyer feels it before you do. From that moment, you're reciting value at a person who is busy protecting their own position.

You answer "it's too expensive" with a discount

— when price was never the real objection. They're comparing your price to nothing, because nothing is what they think their problem costs.

The call ends warm — "let's stay in touch"

— and nothing happens. A great call with no next step feels like progress. It isn't.

Try the method on yourself

What a buyer says is almost never what's happening underneath.

Tap an objection you've heard this month.

The real fear underneath
Where the conversation actually broke
The recovery question
This is one row of the twelve-objection matrix inside — every objection diagnosed back to the exact stage that needs revisiting.
Look inside

Actual pages. No blurred mockups.

Introduction page Structured questioning chapter The Four-Question Call Sheet The Twelve-Objection Matrix Lead scoring tracker spreadsheet

Two pages from the book, and three of the ten tools. Tap to enlarge.

What's inside

A system, not a pep talk.

Part 1 — the philosophy, one working technique per skill

Part 2 — the complete system

Read this first. Use it immediately.
Decide for yourself if you need the rest.

"The objection is rarely the real objection."
— from the book
Jayden Khoo teaching a session
The author

Written from twenty years of calls, not a weekend of research.

Jayden Khoo has spent 20 years closing B2B deals across five industries — FMCG, ophthalmic lenses, cosmetics, aesthetic devices, and oil and gas. He leads a 12-person sales team, holds an MBA in Global Business with distinctions in marketing, project management and entrepreneurship, and is based in Singapore. The system in this book came from the deals he lost as much as the ones he won.

"The moment you start selling before you've genuinely understood what the person across from you actually needs, you've already lost some measure of control over how the call ends."

One price. The whole system.

Curiosity Before Pitch — the complete system
US$49
  • The full book — Part 1 + Part 2, PDF, read in two sittings
  • The Four-Question Call Sheet (fill-in)
  • The pre-call planning worksheet
  • The twelve-objection matrix desk reference
  • Six opener scripts as a swipe file
  • The call scorecard and daily rep log
  • Auto-scoring lead tracker spreadsheet — computes your follow-up dates
  • Objection flashcards you print and drill
  • Four ready email templates
  • A thirty-day practice plan
  • The Five-Seat Reading Card — who you're really selling to, in one page

No upsells waiting behind the buy button. This is all of it.

Get the complete system — US$49

Fair regional pricing applied automatically at checkout for Southeast Asia.

Questions
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